Thank you for stopping by We know you are here to get a quote for your shopinsurance,  but here is a  little something we came across with regard to the psychology of shopping.  Aisle Order – Some customers, particularly men, tend to simply shop for what they want, walking down an aisle grabbing what they want, turning back and walking the way they came, this is called the ‘Boomerang Effect’. In order to maximise shopper and produce contact time, shops therefore place major items and brands in the middle of aisles ensuring that from any direction the customer has to walk the furthest to reach them. No such trickery on Simply complete the quote form for an indicative quote.

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